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This is the best way to set yourself apart from your competition.
The other companies are using plastic basins and your proposal has concrete catch basins specified. Your customer knows that concrete catch basins are superior to the plastic catch basins. Get ready to experience a higher closing rate and higher profits on your projects.
Concrete Catch Basins
versus
Plastic Catch Basins
Sales Tips for Parts Houses!
We have many dealers that are more successful than others at selling large volumes of basins. Some are directly across the street for their competitors. How do they do it? It is very simple!
They place the pallet of basins outside of the front entrance or on the showroom floor.
If your space is limited you can place a basin next to the sales/contractor counter.
How many can we expect to sell if we follow this system?
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Dealers that have the pallet at the front entrance sell 4x the amount of the dealers that keep the product hidden away in the warehouse.
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Dealers that have the pallet on the showroom floor sell 3.5x the amount of the dealers that keep the product hidden away in the stockyard or the warehouse.
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Dealers that have a single basins next to the counter in good view sells 2.75x the amount of the dealers that keep the product hidden away in the warehouse.
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Dealers that include the sales PDF of the concrete catch basins in their email newsletter or their mailouts and the techniques listed above sell 6.5x the amount of the dealers that keep the product hidden away in the warehouse.
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